Hello, I'm Brandon.
I am Brandon Win, a product and go to market strategist who helps business owners make their value clear and compelling.
Over the past 10 years, I have worked with both small startups and large product teams, and one thing has always stayed true. When you keep the customer at the center, everything works better. Messaging gets simpler, sales get easier, and decisions get faster.
That is what I bring to small businesses. An outside perspective, real customer insight, and the ability to turn complex ideas into stories people understand and trust. My job is to help you explain what you do in a way that feels obvious to the people you want to serve.
How I Work and Why It Helps Your Business
Over the past decade, I have worked across product marketing, product development, and go to market strategy in both technology and finance. I have sat in rooms with engineers, sales teams, executives, and customers, all trying to solve the same problem from different angles.
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Running a business means making hundreds of decisions with limited information. You hear feedback from customers, ideas from your team, and opinions from peers, but it is hard to step back and see what actually matters.
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My approach is to create that space.
I take in everything about your business: what you sell, how you sell it, who buys, what objections you hear, and where deals get stuck. Then I look for patterns. Where people get confused. Where interest drops. Where momentum slows.
From there, I help you turn all that noise into something simple and usable. A clear story about who you serve, what problem you solve, and why people should choose you.
I am not here to sell you easy answers, new software, or extra headcount.
I am here to help you define your customers, your personas, and your value to the people who matter most to your business.
Together, we identify the right ingredients for growth so you can focus your time, money, and energy where it actually makes a difference.
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This makes it easier to:
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Explain what you do
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Attract the right customers
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Align your team
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Decide what to build and market next
You do not need more tactics. You need a clearer picture of what is already happening in your business. That is what I help you build.
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Credentials: B.S. and M.S., Rensselaer Polytechnic Institute.
Past Firms: Tata Group, Philips Lighting, Sterling, Fyllo, Nebula
